DIGITAL MARKETING CASE STUDY

Your Biltong Buddy

Grocery Store

Your Biltong Buddy

ABOUT

Welcome to Your Biltong Buddy! Your Biltong Buddy is a South African store in Boondall. We offer South African food such as biltong. Biltong is a favourite in our store. Biltong fills the niche inhabited by jerky in the Americas and served the same purpose. In the past, it was a way of preserving meat without refrigeration, and it’s a fantastic use for one of the deer you shoot for the larder.

 

Unlike jerky, which is smoked, biltong is treated with spices and air-dried. The final product is similar.

Your Biltong Buddy is for your daily healthy snack, Beef Biltong made with the finest Rump Steak. Marinaded with our secret spice blend that will leave your mouth watering for more!

Your Biltong Buddy is dried to perfection and serves a tender slice of Biltong Heaven.

 

Your Biltong Buddy's Products are:

• Bushmans Safari Jerky

• Original Jerky

• Gem Squash

• Boerewors

and many more.

So go on, place your order at Your Biltong Buddy. We promise you will not regret it!

Layanan Kami

Problem

Up until recently, Your Biltong Buddy had been relying more on word-of-mouth to get more business. However, they'd also like to start promoting their business through social media and local marketing. Essentially, they wanted to grow their online presence and outrank their competitors in the key phrases that are beneficial for their business.

Solusi Kami

To make sure Your Biltong Buddy would win in their local area and be able to outrank their competitors, we added their business to our location-based marketing platform Top4. Once the Top4 platform was launched, we continued to work on the SEO visibility for Your Biltong Buddy. We were constantly trying to improve keywords in the key suburbs and areas. Top4 developed the tone of voice for the brand and composed all the content throughout the platform. As a result, their Top4 advertising and Google My Business page landed on the first page of Google for the keywords "South African Groceries Boondall!" Additionally, we also managed their social media presence, and their Facebook page earned 18% more engagements in a week!

2059

Visits on Top4 platform

62.3%

Increase discovery search result

203%

Increase in social media post engagements

14,400

Total views on google my business

Grocery Store

Smarter LocalMarketing

Local marketing is used primarily by small businesses with a single location or outlet and having a complete digital strategy and local marketing agency is the best way to get ahead of the competition.

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