Bow Horse is Australia's premier destination for high-quality horse rugs, specialising in products for all seasons. The ecommerce retailer offers a range of summer and winter rugs, tailored to the Australian climate. Bow Horse’s own summer rugs are breathable, while winter rugs provide warmth and comfort. The horse rugs also feature waterproof rugs for rainy conditions, and a variety of sizes including pony and fly rugs.
When we first met the client, Bow Horse was primarily reliant on Facebook ads which were not fully optimised. The website also lacked both SEO and technical efficiency, which restricted their online reach. This gap in digital presence was a significant obstacle in attracting a broader market, especially crucial for their specialised equestrian offerings. Addressing these shortcomings was essential to leverage its full online potential and generate more sales.
To boost Bow Horse's sales and online presence, we overhauled its digital marketing strategy. This included optimising their e-commerce website both technically and for SEO, making it more user-friendly and visible in search engines. We enhanced its Facebook ads for efficiency and reach, and diversified its advertising with Google Ads. Additionally, we increased activity on social media for better engagement. These improvements in digital marketing and website functionality led to a significant increase in sales and expanded their reach to a broader audience interested in high-quality horse rugs.
increase in conversion rates on Facebook within a month
Increase in Instagram reach within three months
Increase in website traffic within a month
Total visits on Top4 platform within a months
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