Ecommerce Website Development for Retails

How did we build an ecommerce website for a crystal bottle retailer to stand out from its competitors online?

Crystals Bottle

Website Development for Retail - Crystals Bottle


Crystals Bottle comes with an infused water bottle with a pretty rose gold colour and healing crystals at the base of the bottle. The crystal is believed to have physical, emotional, spiritual, and metaphysical powers and has been used as a powerful healing ritual. The crystal bottle retailer offers 10 types of different crystals and each of them has its own benefits such as finding more luck in love, getting a mind and emotional balance even protecting the digestive system. Heal and infuse your drinking water to gain positive energy with Crystals Bottle!

Digital Marketing Challenge

With crystals becoming the wellness trend over the last few years, it’s certainly challenging to build an online store that stands out in the volume of infused water bottles e-commerce retailers. As a newcomer in the crystal bottle industry, Crystals Bottle had yet to have a brand identity when the retailer first approached Top4 Marketing. This made the ecommerce website development project especially challenging as a website is one of the most representative aspects of any online business' brand identity. In addition to creating a strong ecommerce website that is unique and eye-catching among its competitors, Crystals Bottle needed to start from the ground up and lock in the basics of the crystal bottle retailer’s brand identity.

Our Digital Marketing Solutions

Following the client’s brief closely, our in-house designer created Crystals Bottle’s brand identity through logo, typography and colour palette, successfully translating the right image the client wanted to convey to her audience. Our Shopify experts then worked to build an ecommerce website tailored to the crystal water bottle retailer’s specific needs, incorporating essential features and capabilities such as strong security, multiple payment options, responsive themes and personalisation. To ensure the website has a strong digital presence, our web experts integrated SEO into the web design, product description and web content. We also worked on Crystals Bottle’s marketing campaign to ensure its online store is optimised for search engines and reaches more customers online.

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Website Development for Retail - Crystals Bottle

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