Backflips Against Bullying is an educational acrobatic show presented by Action Education, touring schools throughout Australia and – just recently – London! The performances use Parkour & Acrobatics to engage the students in Bullying Prevention, to make every school a safer place!
Backflips Against Bullying has been a huge hit despite the shutdown of the entertainment industry for half of 2020. Action Education was excited to continue spreading the anti-bullying message across Australian schools but was lacking the skills and time to optimise its digital presence. The entertainment company previously tried email marketing campaigns that didn't go well. Action Education was also looking to optimise the User Journey through its website. Simply put, Action Education was looking for a suite of monthly marketing services that would be tailored and meet its digital marketing objectives. That’s where Top4 Marketing came in.
Our dedicated digital marketing team worked closely with Action Education to meet its digital needs. From the ultimate goal, the visual aspect to the back-end, our web designers and developers followed the client’s brief closely for the user journey improvement. Our web experts also implemented SEO to ensure the educational show come up on Google properties for the keywords potential customers use. Furthermore, we helped conducting monthly email marketing campaigns, increasing the entertainment company’s average CTR to 33%. This campaign is still underway to further improve the educational show website’s online presence and generate more leads.
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