Healing Tao Sarina Stone
Healing Tao Australia, a community for Taoist meditation enthusiasts, promotes the practice and philosophy of Taoism across Australia. In 2023, the community organised a grand event with a focus on internal growth and well-being to deepen the understanding and application of Taoist teachings.
For Healing Tao Australia's year-end event led by Sarina Stone, the challenge was twofold: to significantly expand their reach beyond the existing community and ensure a complete sell-out of its annual Internal Organ Chi Massage Seminar and Healing Love Workshop. Despite its established base, tapping into a broader audience and achieving full attendance required a nuanced approach. It was crucial to not only attract interest but also convert this into actual ticket sales, a task demanding a strategic and well-orchestrated digital marketing campaign.
Our solution encompassed a comprehensive digital marketing strategy. We launched an aggressive email marketing campaign, targeting both existing members and potential new enthusiasts. Social media marketing was ramped up, with engaging content on platforms like Facebook and Instagram, complemented by carefully targeted paid ads to maximise reach. These efforts created a buzz around the event, steadily building anticipation. The result was a remarkable success - by November 2023, the event had completely sold out, a testament to the efficacy of our targeted digital approach.
Avg click-through rate for email marketing campaigns
Increase in Instagram organic reach within a couple months
Increase in organic impression on Facebook within three weeks
Total impressions on Instagram within a months
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